Here are the recent happenings in the Retail and Consumer Tech world as of Oct 22, 2024:
In an increasingly digital landscape, retail pharmacies are at a critical juncture. Industry experts suggest that embracing technology and integrating more robust digital health solutions are key to survival and growth in this sector. Meanwhile, Target has announced significant price cuts on over 2,000 items for the holiday season in a strategic move to attract more shoppers and compete with online retail giants.
Gartner’s latest report highlights the emergence of smart tags and brain-machine interfaces as part of the top 10 strategic tech trends for 2025, promising to revolutionize consumer interactions with technology. On the media side, Vroom is making waves by launching a retail media network that promises to leverage advertising in novel ways, aiming to enhance consumer engagement directly at the point of sale.
Convenience store retailers are also capitalizing on trends, with a new focus on mobile gaming to boost consumer engagement and drive sales. This innovative approach ties into the broader trend of integrating more interactive and personalized experiences in retail environments.
Moreover, the rise of QR code shopping assistants is simplifying and enhancing the consumer shopping experience by providing immediate product information and comparisons at the touch of a smartphone. However, a recent study on CRM systems in retail suggests that despite automation, these systems are falling short of significantly improving customer experience, indicating a need for further innovation and integration.
As Black Friday approaches, Best Buy is getting ahead by launching its deals early, signaling a competitive season ahead for consumer electronics with expectations of heightened consumer turnout and spending.
Brought to you in collaboration by the teams at EVOA Digital, CPG Cloud Partners, and Red Stapler. This article was initiated using AI technology provided by Apple and OpenAI. Contact us to learn more!